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SurfGold appoints e1947.com as its reseller
Alliance to promote both online and offline loyalty programmes in India
SurfGold Asia?s leading online loyalty solutions provider and e1947, India's first plaza for the e-entrepreneur,
today announced their alliance to promote SurfGold?s online loyalty rewards programme in India. e1947 becomes the first reseller in India for SurfGold.com to market its programmes to online & off line companies. With e1947.com?s access to the target customers, the alliance is expected to give a major boost to SurfGold.com?s client base for online rewards. SurfGold provides the most compelling and comprehensive online rewards infrastructure and services for businesses that are online in the Asia Pacific region.
e1947 will represent SurfGold & promote its loyalty programmes amongst online & brick & mortar companies in metros as well as non-metros. e1947 would be function as an extended arm of marketing of Surf Gold for customer acquisition. Since SurfGold.com?s launch of operations in India in July 2000, it has appointed over 20 Redemption partners & has forged 4 merchant partner alliances. The alliance is non-exclusive and will allow either companies to seek alliance with other dotcoms.
Commenting on the alliance Siddharth Reddy, General Manager, SurfGold.com India Pvt. Ltd. said, ? Our alliance with e1947 will gain us the edge required to reach out to the market. We are confident that this partnership will help gain us a greater mind share by increasing our customer base be it a dotcom or a brick & mortar company. The alliance will significantly facilitate SurfGold to reach out to various other smaller cities with e1947?s access and extensive network through out the country. We are very pleased to be associated with e1947 as this partnership will strengthen SurfGold?s reach in India.?
According to Sunil Agarwal, CEO, e1947.com, ?Today every dotcom wants to retain their online customers and there is a need for a ?stickiness? solution, our endeavor is to assist online entrepreneurs by providing perspective and information about starting and managing online businesses. SurfGold provides an excellent solution for retaining customers and the program is designed in a way that it creates excitement and makes the surfer come back to the site to earn more SurfGold Points. ?
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